目录 Contents
01 奖项介绍 Awards Introduction
02 奖项特色 Awards Features
03 奖项价值 Awards Values
04 奖项背景 Awards Background
05 设奖机构 Awards Institutions
01 DesignverseAwards设计宇宙大奖奖项介绍 Awards Introduction
Designverse Awards设计宇宙大奖旨在表彰对大设计产业链做出卓越贡献的设计机构、品牌/企业和极具影响力的大事件。该奖项是一个链接设计资源类机构和开发类机构的奖项平台，为开发类机构精准锁定设计细分领域的设计资源池，同时助力设计资源类机构，通过奖项平台依托的大数据及数据监测、搜索排名、资源链接、品牌推广的独特功能，全面观照自身在设计行业的位置，提升创新力和设计力，并通过奖项平台的宣传及推广服务来夯实自身的品牌建设。
Designverse Awards aims to recognize outstanding contributions made by design agencies, brands/enterprises, and influential events in the broader design industry. This award serves as a platform that connects design resource agencies with development agencies, providing access to a pool of design resources for the latter while supporting the former. The platform offers unique features such as big data and data monitoring, search ranking, resource linking, and brand promotion. These functions enable design resource agencies to comprehensively evaluate their positions in the industry and improve their innovation and design capabilities. Additionally, utilizing the publicity and promotional services provided by this award platform can enhance these agencies' own brand building endeavors.
*设计资源类机构：包括方案设计、技术顾问、专项顾问、特色顾问、运营顾问等
*Design resource agencies: including scheme design, technical consultants, professional consultants, specialized consultants, operation consultants, etc.
*开发类机构：如政府、政府开发平台、发展商、各行业品牌主、高品质私人业主等
*Development agencies: such as government, government development platforms, developers, brand owners from various industries, high quality private owners, etc.
02 DesignverseAwards设计宇宙大奖奖项特色 Awards Features
【公平】平台大数据渗透整个行业，无论设计机构是否参评奖项，均收录在数据库里。
[Fairness] The platform's big data permeates the entire industry, and regardless of whether design agencies participate in award evaluations or not, they are all included in the database.
【链接】细分奖项设置和专项评审，挖掘设计细分领域的翘楚，为开发类机构精准锁定设计资源类机构。
[Connections] Through specific award settings and specialized reviews, outstanding design agencies and designers in specific fields can be discovered, accurately targeting design resource agencies for development agencies.
【专注】设计宇宙大数据研究中心专注研究大数据，在数据统计和科学排序的结构下，构建数据监测、搜索排名、资源链接、品牌推广的独特功能。
[Focus] designverse Big Data Research Center is dedicated to researching big data and building unique functionalities in data monitoring, search ranking, resource linking, and brand promotion within the framework of data statistics and scientific sorting.
【开放】观照大设计产业链全貌，扩大普通意义上的设计类奖项的范围，覆盖从概念到落地全过程资源，以及大设计产业链产品、品牌、大事件等环节。
[Openness] Observing the overall picture of the broader design industry and expanding the scope of traditional design awards, resources throughout every stage, from concept to implementation as well as products, brands, major events within this industry chain, are covered.
03 DesignverseAwards设计宇宙大奖奖项价值 Awards Values
参评机构通过参评奖项，依托designverse设计宇宙平台资源和功能优势，将在整个产业链获得更广泛的影响力，与专业评审委员会成员及相关上游实现更精准的匹配和连接。
参评机构按照一系列严格要求和规范标准申报奖项，是针对作品（包含项目、产品、大事件）包装、推广方面的技能训练，可帮助参评机构提升作品包装制作水平及专业度。
参评机构的参评作品的信息，可在designverse设计宇宙平台被展示、被搜索，可在评选不同阶段获得designverse设计宇宙平台全媒体矩阵曝光和展示机会。
参评机构获奖后有机会定制一份年度研究报告。以designverse设计宇宙大数据研究中心数据支撑的行业咨询及评价定制服务，帮助获奖机构更精准地观照自身在行业中所处的位置、与竞品之间的差距以及获得提升的方向和具体建议。
1. Accurate exposure and connection with upstream experts
Through participation in awards programs, based on resources and advantages of designverse platform, participating agencies will gain wider influence throughout the entire industry chain, while achieving more accurate matching and connections with professional review committee members as well as relevant upstream entities.
2. Enhancement of skills in work packaging and promotion
Participating agencies can apply for awards based on a series of strict requirements and standard norms, which is aimed at improving the skills in packaging and promoting works (including projects, products, major events), helping participating agencies improve their level of work packaging and professionalism.
3. Platform release and more surprising publicity
The information on the participating agencies' entries can be displayed and searched on the designverse platform, with exposure opportunities throughout different stages of evaluation as well as full media matrix display opportunities.
4. Consultation report customization service
The award-winning agencies have the opportunity to get an annual research report customized by the award platform. With industry consultation services supported by data from designverse Big Data Research Center, it helps award-winning agencies accurately observe their position within the industry compared to competitors, while also receiving specific advice on how to improve.
04 DesignverseAwards设计宇宙大奖奖项背景 Awards Background
全球正处于重大变革的关键时刻，面临着能源转型、地缘政治、技术革新、人口结构等多重因素交织的影响。其中，数字化和人工智能技术正在取得突破性的进展，为未来带来了巨大的潜力。与此同时，中国设计市场也面临着极大的变化与挑战。当前，中国的城市化进程进入加速期，既需要对现有城市进行改造、升级和更新，又需要新增建设全新的城市。随着经济的发展和消费水平的提升，人们对美好生活、品质生活的需求也日益增长，企业也越来越重视品牌建设和产品创新。这些因素的叠加推动着中国设计市场从Made in China向Designed in China的转变。
The world is currently at a crucial moment of significant transformation, facing the intertwined impacts of multiple factors such as energy transition, geopolitics, technological innovation, and demographic structures. Among them, breakthroughs are being made in digitalization and artificial intelligence technology, bringing tremendous potential for the future. At the same time, the Chinese design market is also undergoing tremendous changes and challenges. Currently, China's urbanization process has entered an accelerated phase, requiring both the transformation, upgrading, and renewal of existing cities and the construction of entirely new cities. With economic development and an increase in the standard of living, there is a growing demand for a better and quality life, and companies are paying more attention to brand building and product innovation. The combination of these factors is driving the transformation of the Chinese design market from "Made in China" to "Designed in China."
中国经济的快速崛起催生了规模巨大的设计市场，中国的设计力量也在全球范围内日益引人注目。在竞争激烈的设计市场中，各大设计机构纷纷提升创新能力和服务水平，也涌现出许多新兴的设计机构，为中国的设计市场注入了新的活力。当前的主要设计趋势包括注重用户体验、强调文化与历史传承，以及关注环保和可持续发展等方面。而越来越多的设计机构在注重设计能力的同时，也开始重视品牌建设。优秀的设计机构及设计师希望获得认可和展示，新锐的设计机构及设计师也希望获得崭露头角和交流学习的机会。
The rapid rise of the Chinese economy has given birth to a massive design market, and China's design capabilities are increasingly attracting global attention. In the fiercely competitive design market, major design agencies are enhancing their innovation capabilities and service levels, and many emerging design agencies are injecting new vitality into the Chinese design market. The current major design trends include a focus on user experience, emphasis on culture and historical inheritance, and attention to environmental protection and sustainable development. More and more design agencies are not only focusing on design capabilities but also starting to value brand building. Excellent design agencies and designers hope to gain recognition and showcase their works, while emerging design agencies and designers also seek opportunities to make a name for themselves and exchange knowledge.
由此，我们致力于构建一个奖项平台，依托平台的大数据及数据监测、搜索排名、资源链接、品牌推广的独特功能，助力设计机构在获得认可和奖励的同时精准展示核心竞争力，通过横向对比获取提升的具象目标，激发追求卓越的创造力和热情，共同推动设计产业向更高水平、更高质量的方向蓬勃发展。
Therefore, we are committed to building an awards platform that, on the basis of the unique features of big data, data monitoring, search rankings, resource links, and brand promotion, will help design agencies accurately showcase their core competitiveness while obtaining recognition and rewards, set tangible goals through horizontal comparisons, inspire the pursuit of excellence, creativity, and passion, and collectively promote the vigorous development of the design industry towards higher levels and higher quality.
05 DesignverseAwards设计宇宙大奖设奖机构 AwardsInstitutions
奖项执行：designverse 设计宇宙大数据研究中心
designverse 设计宇宙内容中心
designverse 设计宇宙匹配中心
支 持：上海社会科学院
Organizer: designverse (www.designverse.com.cn)
Award Execution:
designverse Big Data Research Center
designverse Content Center
designverse Matching Center
Academic Support:
Shanghai Academy of Social Sciences
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深耕大设计产业链17年，出身权威设计媒体，历经网络流量媒体和新媒体，不断革新锐意进取，designverse「设计宇宙」平台于2018年应需而生。作为YoungBird旗下大设计产业链设计资源大数据研究&搜索平台，为开发类机构和设计资源类机构提供精准搜索、资源匹配、品牌塑造和宣传推广服务。
We have been deeply involved in the broader design industry for 17 years. With a background in authoritative design media and experience in network traffic media and new media, we constantly innovate and strive for progress. In response to market demand, the designverse platform was launched in 2018. As a big data research and search platform of YoungBird for design industry chain resources, it provides accurate search, resource matching, brand building, and promotion services for development agencies and design resource agencies.
历经5年的积累，designverse设计宇宙平台注册用户超过196万人，其中仅设计类机构入驻9000+，在项目推广和品牌服务方面，共计发表超过20000多篇文章/项目。其中，90%的内容由全球设计机构和个人自主发布，以案例为主；5%的内容通过designverse「设计宇宙」编辑团队深度挖掘、精选并整合形成定制访谈、专栏、评论等栏目。
After five years of accumulation, the registered users on designverse have exceeded 1.96 million people with over 9,000 design agencies having joined us. More than 20 thousand articles/projects related to project promotion and brand services have been published; among them are case studies that make up 90% of our content which is independently released by global designers and design agencies themselves, while the remaining 5% is curated by our editorial team into customized interviews, columns and reviews.
Designverse Ranking设计宇宙榜单
设计宇宙榜单，是designverse「设计宇宙」平台推出的核心产品，以专业的分类、精确的数据、科学的排名，实时洞察和记录着全球设计行业发展态势。通过公正、透明、细分的榜单排名，为开发类机构和设计资源类机构之间提供公平、透明的信息及精准匹配的基础。
Designverse Ranking is one of our core products which offers professional classification along with precise data analysisto provide real‐time insights into global trends within the design industry through scientific ranking methods. Providing fair information sharing between development agencies and design resource agencies, through transparent rankings and based on objective criteria, we aim to facilitate accurate matches between these two groups.
，发布时间2023-07-14 17:49:00
