Young Bird Plan

建筑设计，室内设计，景观设计

Release Time2023-08-31 10:32:00

莫干山山顶青年建筑设计大奖丨第四届WCM世界校园大师企业自定义奖项发布

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Proposition

莫干山山顶青年建筑设计大奖

Moganshan Mountaintop Young Architectural Design Award

🌲“莫干山山顶青年建筑设计大奖”，由莫干山管理局（文旅集团）与Young Bird Plan共同制定，2023年度以莫干山山顶核心景区荫山街建筑概念设计为主题，为第四届WCM世界校园大师（全称是“World Campus Masters世界校园大师设计作品优选计划”）特别设立，并作为“莫干山核心景区规划及荫山街概念设计国际竞赛”个人组奖项。

The Moganshan Mountaintop Young Architectural Design Award, formulated by Moganshan Administration (Cultural and Tourism Group) and Young Brid Plan, is themed with 2023 architectural conceptual design for Yinshan Street on the mountaintop Moganshan Core Scenic Area. It is specially set for the 4th WCM (World Campus Masters Selective Graduation Design Program) and also the award for individuals who participate in the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition.

🌲该奖项旨在鼓励所有青年设计师以及在校学子们共同加入景区城市更新的议题，探索自然与人文并重的街区建筑概念设计，以细腻的洞察力、前瞻的思考力、多元的想象力、大胆的创新力、专业的设计力，回应竞赛街区命题，优化空间布局功能，提升原有街区风貌，创新建筑风格，打造地标性建筑，融入生态和美学，营造沉浸式体验场景，形成具有旅游吸引力的24小时生活圈。

The award aims to encourage young designers and students to join the discussion on urban renewal in scenic spots. They will explore concepts for architecture in blocks with nature and culture in juxtaposition. Through meticulous insight, forward-thinking, diverse imagination, bold innovation, and professional design ability, participants will respond to the competition's block-related theme, to optimize spatial layout and functionality, enhance the block's appearance, innovate architectural styles, create landmark buildings, integrate ecology and aesthetics, cultivate immersive experiential scenes, and establish a 24-hour living circle with tourism appeal.

🌲青年设计师独立的个性与机构设计团队协作的集体性，以各自不同的优势，面对同一设计主题，延展出多重的创意提案。莫干山管理局（文旅集团）为“莫干山核心景区规划及荫山街概念设计国际竞赛”设置个人组奖项，让更多的个体参与景区未来图景的构建，赋能更多的可能性，避免千篇一律的同质现象，体现出对不同客群的关怀、尊重与包容。在以产品思维推动场景的丰富性方面，这是一次以竞赛为媒介的积极探索。

The independent creativity of young designers and the collaborative nature of institutional design teams bring forth diverse creative proposals when faced with the same design theme. The Moganshan Administration (Cultural and Tourism Group) established the award of individuals for the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition, allowing more individuals to participate in shaping the future vision of the scenic area. This empowers greater possibilities and avoids a monotonous homogeneity, reflecting care, respect, and inclusivity towards different target visitors groups. With this competition as a medium, it is a proactive exploration in enriching scenarios through a product-oriented approach.

参赛对象：

1、鼓励优秀设计师积极参与“莫干山核心景区规划及荫山街概念设计国际竞赛”的设计内容“5-荫山街建筑概念设计”，设计师可以个人或组合的形式参与报名，设计师个人组合人数不超过6人，国籍不限，专业不限；

2、来自全球建筑、室内、景观、规划等相关设计及艺术专业的设计师均可以个人或团队名义参加，提交已完成的设计作品。设计作品需表达与莫干山荫山街建筑相同或相似的设计概念。

Participants:

1. Excellent designers are encouraged to actively participate in completing item 5 of the design contents of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition, i.e. Yinshan Street Conceptual Architectural Design. Both individuals and groups are accepted for the participation of designers, with members not exceeding 6 people. There is no limitation on nationality and the major.

2. It is open to all global designers of any major related to architecture, interiors, landscape, planning, etc. Both individuals and teams can participate in the competition, and submit the completed design works. The design work shall express the same or similar design concept with that of buildings in Yinshan Street, Moganshan.

参赛方式：

1、进入“莫干山核心景区规划及荫山街概念设计国际竞赛”主页，注册并报名参加竞赛；

2、提交您已完成的设计作品；

3、通过邮件形式申请莫干山山顶青年建筑设计大奖，邮件标题：WCM2023莫干山山顶青年建筑设计大奖申请；邮件内容“创作者简历+报名编号”；申请邮箱：wcm@youngbird.com.cn

Registration Method:

1. Click the competition page of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition and then register to sign up the competition;

2. Submit your completed design work;

3. Apply for this award by email. Email Subject: WCM 2023 Apply for Moganshan Mountaintop Young Architectural Design Award; Email Content: Creator's CV + Registration Code; Email your application to: wcm@youngbird.com.cn

2023莫干山核心景区规划及荫山街概念设计国际竞赛全球发布，欢迎机构/个人报名参赛！报名请点击上方图片

Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition

Register for this competition by clicking the image above

评选方式：

“莫干山核心景区规划及荫山街概念设计国际竞赛”评审委员会将从所有提交设计作品的选手中挑选3组大奖

Evaluation: The review committee of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition will select winners for the Gold Award, Silver Award and Bronze Award respectively from all of the submitted design works.

Judges

陈立缤

戴卫奇普菲尔德建筑事务所合伙人

陈向宏

中国旅游协会副会长，顶度集团有限公司董事长，乌镇旅游股份有限公司总裁

刘泓志

AECOM高级副总裁中国区战略与发展负责人

陆文宇

建筑师，业余建筑工作室联合创始人，中国美术学院可持续建筑实验中心主任

周涛

仲量联行酒店及旅游地产板块大中华区董事总经理，HAMA中国酒店资产经理人协会创始会长

Awards

个人组总奖金：23万元人民币（含税）

金奖（1组）：10万元人民币（含税）

银奖（1组）：8万元人民币（含税）

铜奖（1组）：5万元人民币（含税）

Bonus for Individuals: 230,000 RMB (tax included)

Gold Award (1 winner): 100,000 RMB (tax included)

Silver Award (1 winner): 80,000 RMB (tax included)

Bronze Award (1 winner): 50,000 RMB (tax included)

本次竞赛奖金由主办方莫干山管理局（文旅集团）拨付至获奖个人获奖团队负责人账户。获奖个人获奖团队需填写奖金申领表，提供个人团队负责人开户银行、开户名称、开户账号等信息，由个人团队全体人员签字后于指定日期前寄送至竞赛组委会并配合相关指定法务流程，并将申领表电子版发送至指定邮箱 moganshan@youngbird.com.cn。

The prize money of this competition will be paid by the organizer, Moganshan Administration (Cultural and Tourism Group), and transferred to the account of the winning individual or the winning team leader. The winning individual or the winning team needs to fill out the prize claim form, provide information such as the individual’s or the team leader’s bank, account name, account number, etc. After being signed by the individual or all of the team members, the form should be sent to the competition organizing committee by the designated date, along with cooperation in the specified legal procedures. And the electronic version of the claim form should be sent to the designated email address: moganshan@youngbird.com.cn

Timeline

2023年8月30日竞赛公告

2023年12月4日报名及提交设计方案截止

2023年12月~2024年1月奖项公布

August 30, 2023 Competition Announcement

December 4, 2023 Deadline for Registration and Design Proposals Submission

December 2023 - January 2024 Announcement of Winners

Organizer

莫干山管理局（文旅集团）

莫干山管理局（文旅集团）作为浙江省机关事务管理局下属单位，主要负责莫干山风景名胜区保护管理与开发工作，聚焦“创新莫干山、活力莫干山、天下莫干山”的定位要求，以体制机制优化、智慧景区建设、丰富旅游业态，加大宣传营销为抓手，做大做强经营主体，努力顺应文旅融合发展的浩荡春风，为诗画江南活力浙江增光添彩。

YoungBird

中国,上海

YoungBird 深耕大设计产业链17年，出生传统权威媒体，历经网络流量媒体和新媒体，不断革新锐意进取已成长为全球设计产业链资源大数据研究平台 &品牌/大事件策划运营中心 ———————————————————————————————— YoungBird 嫩鸟旗下两大板块及六大重要品牌 YoungBird’s two sectors with six important brands 全球设计产业链资源大数据研究平台 Global Design Industry Chain Resources Big Data Research Platform designverse「设计宇宙」平台（2018起） Designverse Ranking设计宇宙榜单（2019起） Designverse Awards设计宇宙大奖（2023起）品牌/大事件策划运营中心 Brands / Major Events Planning Operation Center Young Bird Plan嫩鸟计划（2013-2023）十周年 Intellectual Property Center知识产权中心（2014起） World Campus Masters 「WCM世界校园大师」（2019起） ———————————————————————————————— designverse「设计宇宙」平台（2018起） designverse「设计宇宙」，依托网站（www.designverse.com.cn）作为内容共建、大数据研究& 搜索平台产品，致力于成为开发类机构（政府、政府开发平台、发展商、各行业品牌、高品质私人业主等）和设计资源类机构（方案设计、施工图设计、技术顾问、专业顾问、运营顾问等）之间的精准搜索和链接平台，同时为开发类机构和设计资源类机构提供专业及可持续的品牌塑造和宣传推广服务，为大设计产业链专业人士和广泛的创意爱好者提供全球最完整和跨类别/跨产业的设计资源及内容服务，让更多的人重视设计的价值，助力细分的专业设计，推动中国原创力量的发展。 designverse, on the basis of the website - www.designverse.com.cn, aims at an accurate matching platform for developers (government, government development platform, developers, brands, private owners, etc.) and design agencies (architectural design, urban planning, landscape design, interior design, product design, public art), at the same time, it provides brand promotion services for developers and designers as well as content products for professionals of the big design industry chain and creative enthusiasts. Designverse Ranking「设计宇宙榜单」（2019起） Designverse Ranking「设计宇宙榜单」是 designverse「设计宇宙」平台的核心产品，基于全球权威奖项和专业媒体等数据和算法开发而生成的逻辑体系，填补了开发机构和设计类机构的市场认知空白，通过用户共建&大数据采集实际发生的项目、事件的内容持续不断梳理、完善、提炼、总结，让追求美好、优质的全球开发机构和设计资源类机构在此实现连接。 "DESIGNVERSE RANKING" is the core product of designverse website platform. It is a logical system based on the development of global authoritative media data and algorithms. It fills the gap of market cognition of development agency and design agency, and makes connections between the global developers and designers who pursue aesthetics and high quality. Designverse Awards设计宇宙大奖（2023起）设计宇宙大奖（Designverse Awards）旨在表彰对大设计产业链做出卓越贡献的设计机构、品牌/企业和极具影响力的大事件。该奖项是一个链接设计资源类机构和开发类机构的奖项平台，为开发类机构精准锁定设计细分领域的设计资源池，同时助力设计资源类机构，通过奖项平台依托的大数据及数据监测、搜索排名、资源链接、品牌推广的独特功能，全面观照自身在设计行业的位置，提升创新力和设计力，并通过奖项平台的宣传及推广服务来夯实自身的品牌建设。 Designverse Awards aims to recognize outstanding contributions made by design agencies, brands/enterprises, and influential events in the broader design industry. This award serves as a platform that connects design resource agencies with development agencies, providing access to a pool of design resources for the latter while supporting the former. The platform offers unique features such as big data and data monitoring, search ranking, resource linking, and brand promotion. These functions enable design resource agencies to comprehensively evaluate their positions in the industry and improve their innovation and design capabilities. Additionally, utilizing the publicity and promotional services provided by this award platform can enhance these agencies' own brand building endeavors. Young Bird Plan「嫩鸟计划」（2013-2023）十周年 Young Bird Plan「嫩鸟计划」竞赛品牌是面向全球创意和设计人才的高品质竞赛平台。自创立以来，连续10年推动了大量关注城市空间与日常生活美学的竞赛设计项目与产品实现，为中国的城市化发展和各行业品牌的产品迭代提供高质量的解决方案并做出贡献，致力于为青年设计力量的崛起创造一切可能，在业界拥有无可替代的影响力。 Young Bird Plan is an international competition platform for global design talents. For the past nine years since establishment, we have propelled the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, we make every effort to create opportunities for young designers. Young Bird Plan has great influence in the design industry. Intellectual Property Center知识产权中心（2014年起） 2014年起正式成立，起初作为辅助Young Bird Plan「嫩鸟计划」竞赛的重要服务节点，后续不断完善专业流程及业务范围，在Young Bird Plan十周年之际独立成为YoungBird旗下重要业务板块及服务品牌。 Formally established in 2014, initially serving as an important service node to support competitions held by Young Bird Plan, the Intellectual Property Center continuously improved its professional process and business scope. On the occasion of the tenth anniversary of Young Bird Plan, it became an independent and important business sector and service brand under YoungBird. World Campus Masters「WCM世界校园大师」（2020起） WCM 世界校园大师”的全称是“World Campus Masters 世界校园大师设计作品优选计划”，其中包含「WCM世界校园大师优秀课程作品展」和「WCM世界校园大师课程作品年度优选」两大部分。旨在鼓励全球青年设计学子分享并参评在校期间设计作品为宗旨，展现不同地域与文化背景下的当代设计新生力量，同时作为导师组打造课题的展示& 交流平台，推进校园的原创和设计思维与全球设计行业及产业发展进行正向的对话，将校园毕设作品及设计人才搭接到世界最具影响力的设计平台和最前沿的设计生态圈，全年逐月不间断持续发声。 World Campus Masters Selective Graduation Design Program (short for "WCM"), composed by two parts - "World Campus Masters Excellent Course Works Exhibition" and "World Campus Masters Annual Course Works Selection", is committed to recognizing the fresh blood of contemporary design through evaluating course works and graduation designs from global young students and designers in different regions and cultures. It encourages original design thinking in campus to conduct a positive dialogue with the global design industry, bringing young talents to the world's influential design platform, enterprises and industry chain as well as the cutting-edge design ecosystem.

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陈立缤

陈向宏

刘泓志

陆文宇

周涛

Organizer

莫干山管理局（文旅集团）

YoungBird

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