Jaipur Rugs Dubai Showroom | Roar - Designverse设计宇宙

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Roar was commissioned by leading rug manufacturer, Jaipur Rugs, to transform a 780 sqm warehouse in Dubai’s creative district, Alserkal, into its first showroom in the UAE. The conversion takes its cues from the history and culture of Jaipur, the capital of Rajasthan where Jaipur Rugs was established 45 years ago.

Often called the Pink City, due to the hues of its distinctive ancestral architecture, Jaipur was recognised as a UNESCO World Heritage Site in 2019. The city’s distinguished architectural vernacular of recurring stairs and arches and colour palette of pink and terracotta served as the inspiration for Roar’s design scheme.

Nikita Chellani, Lead Interior Designer at Roar, explains: “Every design starts with a story. Here the genesis was the city of Jaipur and its remarkable aesthetic. After our initial meeting with Jaipur Rugs, it soon became apparent that the company’s birthplace and home city was a tremendous and endless source of inspiration for them so it felt essential to also reference it in our interior design.”

Pallavi Dean, Founder and Creative Director of Roar, continues: “We alluded to Jaipur’s most emblematic spaces in a playful, contemporary manner. A key component that kept returning in our research was the city's ponds – water has a special significance in Hindu mythology, believed to be a boundary between heaven and earth – for centuries, the stepped ponds have played a significant role in functioning as traditional water systems, as well as being hubs of social and cultural interactions. Transposed into an interior setting, this element brings a very special spacial experience for the visitor. At the same time, we pay homage to the elaborate classical Indian painted surfaces and crafts by recreating a rich, textural decor.”

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