LUMEN, the brand we designed the space for, is a handbag brand that beautifies values that are not universal and common, and presents their identity to a wide range of people with different tastes. Their harmonious design and in-depth details are exquisite, regardless of the location.

They have become a brand loved by many people with a gentle light that sparkles and illuminates their daily lives with the inherent beauty of ordinary people.

We, ARTARIAN, adapted LUMEN's identity into the concept of the space.

The brand's mood, the properties of the finishing materials, and the ideology of the pop-up store were functionally interpreted and incorporated into the design.

Through the structural interpretation of silhouettes, shadows, and wood from the fabric, we expanded the concept of partitions and the scope of the space to showcase the brand's products and identity in THE HYUNDAI SEOUL pop-up store.

We hope that the brand will be loved by many people through its values and the atmosphere that the space can create.