YOOZOO PÁNUCO | RICARDO MARTÍNEZ + CAMILA UREÑA WORC (STUDIO)

Yoozoo is a contemporary boba tea shop located in Mexico City, artfully designed to offer a unique and immersive experience to its customers. The exterior facade is integrated into a typical colonial building that radiates a minimalist charm that takes customers into a captivating polycarbonate tunnel filled with soft light, blurring the boundaries between inside and outside.

Occupying a small space, the design concept revolves around creating a journey for visitors, combining modern aesthetics with functionality. At its heart is a light-filled polycarbonate tunnel, serving as a captivating access point where customers not only place orders but also delight in the art of capturing the perfect selfie before sipping their favorite beverage on the go. A modest storefront catches the eye with its clean, uncluttered design, while a subtle splash of vibrant hues on an upper window sign adds a touch of playfulness, inviting passersby to enter a world of sensory delight. The tunnel that makes up this space serves as more than just a waiting area; is the preamble to the setting for the boba tea adventure to come. The translucent panels create a sense of transparency, blurring the boundaries between inside and outside, while infusing the space with a feeling of openness and warmth. The tunnel itself is the heart of the establishment: the ordering and selfie station. Here, customers are invited to interact with the space, not only selecting their preferred boba tea flavors but also capturing moments of joy and excitement with friends or loved ones against the backdrop of the vibrant interior.

The station behind the tunnel is designed to be efficient, with a streamlined counter and all the kitchen equipment. When customers pick up their orders, they are invited to embark on their next adventure with Yoozoo. With each sip, customers embark on a sensory journey that extends beyond the walls of the store, making it a refreshing destination in the bustling urban landscape of Mexico City.