01

品牌理念

Brand Identity

Ora coffee 品味生活每刻

不仅仅是一杯咖啡，它是一种生活态度的体现。在忙碌的日常中，我们常常忽略了生活中的小确幸，而Ora Coffee旨在提醒我们：每一个瞬间都值得被珍惜。无论是清晨的第一缕阳光，还是午后的悠闲时光，Ora Coffee都能陪伴你左右。

Savor every moment of life Ora Coffee

Ora Coffee is not just a cup of coffee; it embodies a lifestyle attitude. In our busy daily lives, we often overlook the small joys, but Ora Coffee reminds us that every moment is worth cherishing. Whether it's the first ray of sunshine in the morning or a leisurely afternoon, Ora Coffee is there to accompany you.

在Ora,咖啡豆的最佳赏味期是烘焙后28天以内，在此期间，风味和质感处于理想状态，咖啡提供了丰富、浓郁的味觉体验。每一口都是对生活品质的追求，每一次品鉴都是对生活美好的享受。

At Ora, we believe that coffee beans are at their best within 28 days after roasting. During this period, their flavor and texture are ideal, providing a rich and robust taste experience. Every sip is a pursuit of quality life, and every tasting session is an enjoyment of life's beauty.

02

门店设计

Store Design

Ora coffee是皮爷咖啡旗下开创的新品牌，笑脸蜘蛛为其设计了全国首家概念门店，并落地在北京财富中心。

Ora coffee is a newly launched brand under Peet's coffee. Spider Creative has designed its first nationwide concept store, which has been implemented and located in Beijing Fortune Center.

Ora Coffee咖啡设计旨在打造一个现代、时尚且温馨舒适的咖啡空间。我们以白色，灰色以及品牌黄色为主色调，营造出一种简洁而高雅的氛围，让每一位踏入咖啡馆的顾客都能感受到宁静与放松。

Ora Coffee's design aims to create a modern, stylish, and warmly comfortable coffee space. With white, gray, and the brand's yellow as the primary colors, we create a simple yet elegant atmosphere where every customer who steps into the café can feel tranquility and relaxation.

黄色作为ora coffee的代表色，对品牌产生了显著的影响。它传递出品牌的温暖、活力和乐观态度，与咖啡文化中的温馨、社交和愉悦感相契合。在视觉上，黄色能够吸引顾客的注意力，增强品牌的辨识度和记忆点。同时黄色也营造出一种现代、时尚的品牌形象，符合年轻消费者的审美偏好。以颜色为基调，笑脸蜘蛛通过结构的方式钩织了空间心智语言。

Yellow, as the representative color of Ora Coffee, has had a significant impact on the brand. It conveys the brand's warmth, vitality, and optimistic attitude, aligning with the coziness, sociability, and pleasure inherent in coffee culture. Visually, yellow attracts customers' attention, enhancing the brand's recognition and memorability. Additionally, yellow cultivates a modern and fashionable brand image, catering to the aesthetic preferences of young consumers. Therefore, yellow plays a crucial role in the Ora Coffee brand.

在空间布局上，我们充分考虑了顾客的需求和体验。吧台位于咖啡馆的进门左侧位置，方便顾客点单和取餐。吧台前设置了一排金属高脚凳，为顾客提供了一个观赏咖啡制作过程的机会，同时也增加了空间的互动性。

In terms of spatial layout, we have fully considered the needs and experiences of our customers. The bar counter is located on the left side of the café entrance, making it convenient for customers to order and pick up their meals. In front of the bar counter, a row of metal barstools have been set up, providing customers with an opportunity to observe the coffee-making process and adding an element of interactivity to the space.

即使空间有限，但在座位设计上，我们还提供了不同功能的座椅设计，以增加顾客体验，同时海报采用了温暖的灯箱发光模式，为空间增添了专业和温馨的气氛，让顾客在品尝咖啡的同时，也能够对空间有更好的体验。

Inside the café, there are several tables and chairs arranged neatly with appropriate spacing to ensure that each customer has their own private leisure space. We have also cleverly utilized the wall space to display several brand poster designs, adding an artistic touch to the café and allowing customers to enjoy the ever-changing poster works while savoring their coffee.

03

设计细节

Design Details

在设计细节处理上，我们同样不遗余力。细节处理是对咖啡品质的承诺，也是形成空间心智语言必不可少的部分，为顾客提供一个温馨舒适、品质卓越的休闲空间。在这里，每一位顾客都能享受到品尝咖啡的美好时光。

We also spare no effort in attending to the details. Our meticulous attention to detail and commitment to coffee quality provide customers with a warm, comfortable, and exceptional leisure space. Here, every customer can enjoy a delightful coffee-tasting experience.

室外空间识别语言采用简洁现代的白色墙面作为背景，搭配黄色金属边框的标志牌，突出“Ora coffee”的品牌形象。标志牌下方的模糊文字与圆形咖啡豆图案相得益彰，半开门与绿色植物为空间增添一抹温馨与自然，营造舒适咖啡氛围。

The outdoor space identification language employs a clean, modern white wall as the backdrop, complemented by yellow metal-framed signage to prominently feature the "Ora coffee" brand image. The blurred text beneath the signage complements the circular coffee bean pattern, while the half-open door and green plants add a touch of warmth and naturalness to the space, fostering a cozy coffee atmosphere.

射灯设计旨在营造一种现代、简约而高效的照明氛围。通过精心挑选的材料和细节处理，可移动的趣味性，我们旨在实现功能性与美观性的完美结合，为室内空间增添一抹独特的亮点。

This indoor spotlight design aims to create a modern, minimalist, and efficient lighting ambiance. Through carefully selected materials and meticulous attention to detail, we strive to achieve a perfect combination of functionality and aesthetics, adding a unique highlight to the indoor space.

射灯通过金属支架上的螺栓固定在天花侧面，这种安装方式既简单又稳固。金属支架沿着天花板的边缘延伸，形成了一种有序的排列方式，增强了室内空间的整体美感。我们相信这款射灯设计将成为现代室内空间中一道亮丽的风景线。

The spotlight is securely fixed to the side of the ceiling via bolts on a metal bracket, providing both simplicity and stability in installation. The metal brackets extend along the edge of the ceiling, creating an orderly arrangement that enhances the overall aesthetics of the indoor space. We believe that this spotlight design will become a striking feature in modern indoor environments.

门把手设计灵感源自Ora coffee品牌的现代简约风格，采用流线型设计，以字体为原型，增加熟悉感，触感舒适。金属材质搭配黄色点缀，与品牌标志相呼应，同时把手形状符合人体工学，易于握持，开关顺畅，为门店增添一抹亮色与现代感。

The design of this door handle is inspired by the modern and minimalist style of the "ora" brand, featuring a streamlined design with a comfortable touch. The metal material is complemented by yellow accents, echoing the brand's logo. The shape of the handle conforms to ergonomics, making it easy to grip with smooth opening and closing, adding a touch of brightness and modernity to the indoor environment.

高吧桌和外卖桌设计采用现代风格，金属搭配品牌黄色，既简约又不失时尚感，同时在高吧桌设计中，我们融入了功能属性，设置了插座，可以方便顾客办公或临时手机充电使用，在快与漫中寻找到一定的平衡，解决顾客的体验需求。

The standing desk is designed in a modern minimalist style, combining metal with the brand's yellow color to create a look that is both simple and fashionable. Additionally, the sockets are cleverly hidden within the design, providing convenience for office use.

Ora coffee全国首家概念门店，我们在概念设计之初围绕了笑脸蜘蛛坚持的四个核心设计思考，既设计中的商业创新，功能模块背后的体验思维，基于品牌基因上的创意和设计的长期主义理念，通过设计为品牌创造长期商业价值。