品牌/大事件类分类详表丨Designverse Awards 设计宇宙大奖2023-2024

*设计资源类机构：包括方案设计、技术顾问、专项顾问、特色顾问、运营顾问等

*Design resource agencies: including scheme design, technical consultants, professional consultants, specialized consultants, operation consultants, etc.

*开发类机构：如政府、政府开发平台、发展商、各行业品牌主、高品质私人业主等

*Development agencies: such as government, government development platforms, developers, brand owners from various industries, high quality private owners, etc.

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designverse 设计宇宙大数据研究中心

目录 Contents

C 品牌/大事件类分类概述 Brands/Major Events Category Overview

C1企业/品牌类 Corporate/Brand

C2地域/城市类 Regional/City

C3国际项目类 International Projects

C4国内项目类 Domestic Projects

*2023年9月11日-2023年12月10日为大奖报名常规阶段，欢迎报名！

空间类分类详表丨设计宇宙大奖Designverse Awards 2023-2024

产品类分类详表丨设计宇宙大奖Designverse Awards 2023-2024

面向所有产品类企业/品牌，参评类别具体包括居住类（家居建材、家居家具、家用电器等）、办公类（办公用品、办公设备、办公家具等）、社交休闲类（社交空间用品、文化空间用品等）、交通类（车类、船舶、航空等）四大类及其24项细分类别。

Targeting all enterprises/brands of product category, the entry categories include residential (such as home building materials, home furniture, household appliances, etc.), office (such as office supplies, office equipment, office furniture, etc.), social and leisure (such as social space supplies, cultural space supplies, etc.), transportation (such as vehicles, boats, aviation, etc.) and their respective subcategories, a total of 24.

*请访问designverse「设计宇宙」平台/www.designverse.com.cn/ IP导航栏内设计宇宙大奖Designverse Awards，查阅《参评类别详表1》和《参评类别详表2》。

*please visit "Designverse Awards" within IP navigation bar on designverse (www.designverse.com.cn) for referring to Categories of Submission Table 1 & Table 2.

企业/品牌类下设8个细分类别，分别是：奖项、展览、推广活动、电视节目、平面、音频、视频、交互。

There are 8 subcategories under the corporate/brand classification, which are:awards,exhibitions,

promotional activities,programs,graphic,audio,video,interactive.

C1-1奖项 Awards

例如：企业/品牌设立奖项、企业/品牌赞助奖项、联名设立奖项、联名赞助奖项。

For example: establishment of awards by enterprises/brands, sponsorship awards by enterprises/brands, joint establishment of awards, joint sponsorship awards.

C1-2展览 Exhibitions

例如：主题展览（艺术展、科学展、历史展、文化展、教育展），人物展览（艺术家作品展、设计师作品展、摄影师作品展、团体联展），商业展览（行业展览会、产品展览会），创意展览（创意作品展、创新技术展），旅游展览，特殊展览（儿童展览、残障人士专属展览、慈善展览）

For example: themed exhibition (art exhibition, science exhibition, history exhibition, cultural exhibition, education exhibition), personal exhibition (artist works exhibition, designer works exhibition, photographer works exhibition, group joint exhibition), commercial exhibition (industry trade show, product expo), creative exhibition (creative works exhibition, innovative technology exhibition), tourism exhibition, special exhibition (children's exhibition, exclusive exhibition for disabled people, charity exhibition)

C1-3推广活动 Promotional Activities

例如：会展、促销活动、公益活动、新品发布会/论坛沙龙、品牌体验活动、口碑营销活动、用户评价和口碑平台管理、联名合作、活动赞助、PR内容、PR方法

For example: conference and exposition, promotional activity, public welfare activity, new product launch/forum salon, brand experience activity, word-of-mouth marketing activity, user evaluation and reputation platform management, joint cooperation, event sponsorship, PR content, PR method.

C1-4电视节目 TV Programs

例如：品牌产品植入、企业形象植入、企业/品牌赞助、联名赞助

For example: brand/product placement, corporate image placement, enterprise/brands sponsorship, joint sponsorship.

C1-5平面 Graphic

例如：CI（品牌字体、LOGO、标识系统、标准色彩、图形元素），VI（名片、信头、信封、宣传册、管理手册、业务指南、服务手册），包装（盒子、袋子、瓶子、罐子），广告（平面广告、户外广告、电视广告、网络广告、视频广告、海报、电梯广告/楼宇广告、墙体喷绘），视觉展示（展板、展架、展墙、展柜、PPT演示），印刷/出版（折页、宣传单、DM、报刊、杂志、图书、电子书），UI（网站UI、APP UI）

For example: CI (brand font, logo, identification system, standard color, graphic element), VI (business card, letterhead, envelope, brochure, management manual, business guide, service manual), packaging (box, bag, bottle, can), advertising (print ad, outdoor ad, TV commercial, online ad, video ad, poster, elevator advertising/building advertising, wall painting), visual display (exhibition board, exhibition stand, exhibition wall, display cabinet, PPT presentation), printing/publishing (folding page, brochure, DM, newspaper, magazine, book,

e-book), UI (website UI, app UI)

C1-6音频 Audio

例如：音乐标识（音乐片段、声音效果、电话铃声），广播广告音频（广告声音素材、音乐背景、声音效果），视频广告音频（配乐、音效、解说员声音），语音品牌识别，品牌背景音乐，品牌声音指导方针

For example: music identification (music clip, sound effect, telephone ringtone), broadcast advertisement audio (advertising sound material, background music, sound effect), video advertisement audio (background music, sound effect, narrator’s voice), voice brand recognition, brand background music, brand sound guideline.

C1-7视频 Video

例如：企业形象视频、企业文化视频、产品视频、品牌故事视频、用户故事视频、培训/演示视频、访谈视频、活动视频、社交媒体视频、行业趋势视频、微电影/短片

For example: corporate image video, corporate culture video, product video, brand story video, user story video, training/demonstration video, interview video, event video, social media video, industry trend video, micro-movie/short film

C1-8交互 Interactive

例如：网站、APP、微信公众号、小程序、视频平台、直播平台、社交媒体、AR内容、VR内容

For example: website, app, WeChat official account, WeChat mini-program, video platform, live broadcast platform, social media, AR content, VR content

地域/城市类下设9个细分类别，分别是：艺术节、双年展/三年展、展览会、地域推广活动、地域交流方案、地方文化/资源保护活动、非遗传承项目/活动、城镇发展构想、节目活动策划。

There are 9 subcategories under the regional/city classification, which are:art festivals,biennials/triennials,trade shows,regional promotional activities,regional exchange programs,local cultural/resource conservation activities,intangible cultural heritage projects/activities,urban development concepts,festival activity planning.

C2-1艺术节 Art Festivals

例如：城市艺术节、街头艺术节、古镇艺术节、乡村艺术节、音乐节、电影节、戏剧节、舞蹈节、视觉艺术节、综合艺术节、文学艺术节、儿童艺术节、文化遗产艺术节、节日庆典艺术节、数字艺术节、实验艺术节、独立艺术节、跨文化艺术节

For example: urban art festival, street art festival, ancient town art festival, rural art festival, music festival, film festival, theatrical festival, dance festival, visual art festival, comprehensive art festival, literary art festival, children's art festival, cultural heritage art festival, festival celebration art festival, digital art festival, experimental art festival, independent art festival, cross-cultural art festival

C2-2双年展/三年展 Biennials/Triennials

C2-3展览会 Trade Shows

例如：行业展览（汽车展、电子产品展、建筑建材展），消费品展览（家居用品展、时尚服饰展、食品饮料展、咖啡烘焙展、家居生活博览会、时装周），文化艺术展览（艺术博览会、书展、博物馆展览），教育展览（教育博览会、招生博览会），创新科技展览（科技博览会、创新峰会），地区展览（地方特色产品展、旅游推广展），旅游展览，环保展览

For example: industry exhibition (auto show, electronics exhibition, building materials exhibition), consumer goods exhibition (home products exhibition, fashion clothing exhibition, food and beverage exhibition, coffee and bakery exhibition, home life expo, fashion week), cultural art exhibition (art fair, book fair, museum exhibition), education exhibition (education expo, college fair), innovative technology exhibition (science and technology expo, innovation summit), regional exposition (local specialty products exhibition, tourism promotion exhibition), tourism exhibition, environmental protection exhibition

C2-4地域推广活动 Regional Promotional Activities

例如：城市推广活动（城市形象宣传片、城市旅游推广活动、城市文化节庆、城市创新事件），区域推广活动（地方特色产品展、区域旅游推广活动、区域文化艺术节），跨地域推广活动（全国巡回推广活动、跨区域营销活动、跨境推广活动），国际推广活动（国际展览会、海外推介会、国际合作项目），小区域推广活动（社区节庆活动、社区品牌推广活动、本地企业联合推广）

For example: city promotion activity (city image promotional video, city tourism promotion activity, city cultural festival, city innovation event), regional promotion activity (local specialty products exhibition, tourism promotion activity, regional cultural art festival), cross-regional promotion activity (national tour promotion activity, cross-regional marketing activity, cross-border promotion activity), international promotion activity (international trade show, overseas promotion event, international cooperation project), small area promotion activity (community festive event, community brand promotion activity, local business joint promotion)

C2-5地域交流方案 Regional Exchange Programs

例如：会议研讨、培训交流、展览展示、文化交流、商务洽谈、社区平台、社交活动、信息图、地域观光地图、媒体合作、线上交流平台

For example: conference seminar, training exchange, exhibition, cultural exchange, business negotiation, community platform, social activity, information graphics, regional tourist map, media cooperation, online communication platform

C2-6地方文化/资源保护活动 Local Cultural/Resource Conservation Activities

例如：文化遗产保护（古建筑保护、文物保护、传统技艺保护），自然资源保护（自然景观保护、野生动植物保护、环境教育和可持续发展），民俗节庆文化（传统习俗活动、传统表演展示、口述历史收集和传承），地方文化活动策划（艺术展览、演出、文化节庆、工艺展示），教育/培训项目（讲座、研讨会、培训课程）

For example: cultural heritage protection (preservation of historic buildings, conservation of cultural relics, conservation of traditional skills), natural resource conservation (preservation of natural scenery, conservation of wildlife and plants, environmental education and sustainable development), folk festivals culture (traditional customs activity, traditional performance display, oral history collection and inheritance), local cultural activity planning (art exhibition, performance, cultural festival, craft display), education/training project (lecture, seminar, training course)

C2-7非遗传承项目/活动 Intangible Cultural Heritage Projects/Activities

例如：技艺传承（技艺传习班、师徒传承、学校合作），活动展示（展览展示、示范演示、文化节庆活动），传统表演（戏曲表演、音乐舞蹈表演、民俗表演），文化交流（活动交流、地区交流、国际交流），数字化（数字档案/数据库、在线传承、虚拟展览），社区参与（社区非遗展示、社区传统节庆活动），参与体验（手工制作工坊、技艺培训课程），教育活动（学校教育课程），创新实践（非遗创意设计、非遗文化创业），媒体传播（电视、广播、网络、社交媒体）

For example: skill inheritance (skill classes, apprenticeship, school cooperation), event display (exhibition, display, cultural festival event), traditional performance (opera performance, music dance performance, folk performance), cultural exchange (activity exchange, regional exchange, international exchange), digitalization (digital archive/database, online inheritance, virtual exhibition), community participation (community intangible heritage display, community traditional festival activity), participation experience (handmade workshop, technical training), educational activity (school education course), innovative practice (intangible heritage creative design, intangible heritage culture entrepreneurship), media communication (television, radio, network, social media)

C2-8城镇发展构想 Urban Development Concepts

例如：城市规划构想（城市扩张与限制、用地规划、交通规划、公共设施建设、绿化环境），生态环境构想（环境景观治理、空气质量改善、水资源管理、垃圾处理、生态保护区规划），文化遗产构想（历史建筑保护、文物修复、传统文化活动），社区参与构想（社区治理、居民参与计划、社区实施建设），智慧城镇构想（智能交通、智慧能源、数字化服务），城市美化构想（城市公共空间、社区配套设施、交通基础设施），地域振兴项目，公益支援项目，低碳/无碳/循环经济构想

For example: urban planning concept (city expansion and restrictions, land use planning, transportation planning, public facility construction, green environment), ecological environment concept (environmental landscape governance, air quality improvement, water resource management, garbage disposal, ecological protection area planning), cultural heritage concept (historic buildings preservation, cultural relics restoration, traditional cultural activity), community participation concept (community governance, resident participation plan, community implementation and construction), smart city concept (smart transportation, smart energy, digital services), urban beautification concept (urban public space, community supporting facilities, transportation infrastructure), regional revitalization project, public welfare support project, low-carbon/zero-carbon/circular economy idea

C2-9节日活动策划 Festival Activity Planning

例如：传统节日庆典、主题节日活动、历史纪念活动、文化艺术节、音乐节/演唱会、美食节/美食活动、体育赛事/活动、社区/街区活动、家庭/儿童活动、创意艺术节

For example: traditional festival celebration, themed festival event, historical commemoration activity, cultural art festival, music festival/live performance, food festival/culinary event, sports event/activity, community/block party, family/children's activity, creative art festival

国际项目类下设6个细分类别，分别是：艺术节、双年展/三年展、奖项、画廊/艺术馆、地标、节日活动策划。

There are 6 subcategories under the international project classification, which are:art festivals,biennials/triennials,awards,galleries/art museums,landmarks,festival activity planning.

C3-1艺术节 Art Festivals

C3-2双年展/三年展 Biennials/Triennials

C3-3奖项 Awards

C3-4画廊/艺术廊 Galleries/Art Museums

C3-5地标 Landmarks

例如：雕塑、观光塔、塔楼、教堂、宫殿、桥梁、摩天大楼、城堡、剧院、博物馆、美术馆/画廊、纪念馆、纪念碑、纪念雕像、纪念广场、港口/码头、植物园/花园、道路/街区

For example: sculpture, observation tower, tower, church, palace, bridge, skyscraper, castle, theater, museum, art museum/gallery, memorial hall/monument/statue/square, port terminal/harbor, botanical garden/garden, road/block

C3-6节日活动策划 Festival Activity Planning

国内项目类下设7个细分类别，分别是：艺术节、双年展/三年展、媒体、奖项、画廊/艺术馆、地标、节日活动策划。

There are 7 subcategories under the domestic projects classification, which are: art festivals,biennials/triennials,awards,galleries/art museums,landmarks,festival activity planning.

C4-1艺术节 Art Festivals

C4-2双年展/三年展 Biennials/Triennials

C4-3媒体 Media

例如：杂志、网站、APP、微信公众号、小程序、视频平台、直播平台、社交媒体、AR内容、VR内容

For example: magazine, website, app, WeChat public account, WeChat mini-program, video platform, live broadcast platform, social media, AR content, VR content

C4-4奖项 Awards

C4-5画廊/艺术廊 Galleries/Art Museums

C4-6地标 Landmarks

例如：雕塑、观光塔、塔楼、教堂、宫殿、桥梁、摩天大楼、城堡、剧院、博物馆、美术馆/画廊、纪念馆、纪念碑、纪念雕像、纪念广场、港口/码头、植物园/花园、道路/街区、商业综合体、酒店

C4-7节日活动策划 Festival Activity Planning

-End-

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