cover
A1-3室内设计,A1-3.3商业空间,A1-3.7展览陈列,零售店,体验店,#设计宇宙大奖空间类评审团大奖2023-2024,#空间类/设计宇宙大奖2023-2024,#评审团大奖/设计宇宙大奖2023-2024,#设计宇宙大奖2023-2024

RETAIL DESIGN FOR HUMAN HORIZONS丨GRAFT

GRAFT ,发布时间2023-08-25 10:03:00

项目工程信息

Project Team      

GRAFT

Founding Partners: Lars Krückeberg, Wolfram Putz, Thomas Willemeit

Design Lead: Vincent Krause

Project Lead: Casey McSweeney

Project Team: Agata Filipowicz, Friedrich Atanasoaie, Bas Kahlert, Sebastian Gernhardt, Vincent Krause, Zsolt Gondos


Credits

Photos: Human Horizons

Renderings: GRAFT GmbH

Drawings: GRAFT GmbH

展开更多工程信息

In 2020, GRAFT was commissioned by the Chinese company Human Horizons to design the retail identity of their electric car brand HiPhi. The architecture reflects HiPhi's core brand values, which revolve around the dualities of East and West, future and present, and art and technology. The result is a unique and striking retail experience, ready for the future of mobility.

 

In every showroom, these contrasts are represented by two distinct zones. The first zone – ‘Solid Earth’ – is a bright, raw concrete landscape from which various human-focused touchpoints are carved out, like excavating hollows out of a monolithic rock. The second – ‘Cosmic Infinity’ – represents the unknown, mysterious depths of outer space. Dark, crystalline glass facades and media-enhanced dark surfaces create a seamless backdrop for the cars. Between the two is ‘the Horizon’, a sharp ribbon of light that slices through the showroom, guiding visitors towards the main entrance and the products. The customer journey follows specific themes that vary based on the showroom’s location.

 

In the first location, the Clubhouse in Shanghai, GRAFT created a narrative around discovery, which unfolds along a path that follows the horizon line. A Makerspace brings people together for experimentation and community, inviting customers to engage with the brand with all their senses. New materials, such as light-reactive concrete, reflect the innovative character of the brand. Just like the e-car HiPhi 1, the spatial design language is bold and sharp, yet elegant and human -focused in its details. This language is essential in establishing HiPhi as an iconic brand with a very distinct mission statement: taking the customer on a journey to new horizons.

产品图库
e991e0cddd74fdbb1b2c.jpg
c6ed1d212e84865bc964.jpg
5dd00336707467e8078b.jpg
899d59e90b048a0899fc.jpg
246fb67ed814724b6041.jpg
891e44eebc44e87845fc.jpg
9a3086a51ce46e9a9a6e.jpg
0dc9e892b9a427c90521.jpg
tag
#设计宇宙大奖空间类评审团大奖2023-2024#空间类/设计宇宙大奖2023-2024#评审团大奖/设计宇宙大奖2023-2024#设计宇宙大奖2023-2024
评论
更多相似文章
A1-3室内设计,A1-3.2餐饮空间,酒吧,#Crush bar,#三里屯,#工业美学

北京跨时(Crush)酒吧丨MARS星球建筑

A1-3室内设计,A1-3.1住宅空间,公寓,#residential renovation,#Greek aesthetic,#contemporary

Art curators' apartment in Lycabettus hill, Athens | Oikonomakis Siampakoulis architects

A1-1建筑设计,A1-3室内设计,A1-1.6酒店建筑,#Brazilian Contemporary,#gastronomic scene,#timeless aesthetic

Pulso Hotel | Studio Arthur Casas

该作者发布的更多项目
A1-3室内设计,A1-3.3商业空间,A1-3.7展览陈列,#设计宇宙大奖2023-2024,#空间类/设计宇宙大奖2023-2024,#设计宇宙大奖空间类评审团大奖2023-2024

RETAIL DESIGN FOR HUMAN HORIZONS丨GRAFT

A1-1建筑设计,A1-1.1居住建筑,混合功能住宅,#设计宇宙大奖2023-2024,#空间类/设计宇宙大奖2023-2024,#评审团大奖/设计宇宙大奖2023-2024

CHARLIE LIVING丨GRAFT

A1-1建筑设计,公共建筑,体育场,#设计宇宙大奖2023-2024,#空间类/设计宇宙大奖2023-2024,#评审团大奖/设计宇宙大奖2023-2024

ICE STADIUM SCHIERKER FEUERSTEIN-ARENA丨GRAFT

最受欢迎
A1-3室内设计,A1-3.3商业空间,展厅

Jaipur Rugs Dubai Showroom | Roar

其他,#家具设计

德禄空间PLUS“给生活加精彩”系统家具设计大赛冠军作品《白色之上》设计师访谈

A1-1建筑设计,A1-1.3文化建筑,文化中心

FGP Atelier在中国的广州国际文化中心项目正式开始施工

奖项(0)
报导(0)

完整资源信息

联系我们

举报

返回顶部