bibu宠物店｜今朝风日好 - Designverse设计宇宙

都市造舟，入梦遨游

An ark built in the city for you to wander in a dream

However vast the darkness, we must supply our own light.

— Stanley Kubrick

即使宇宙暗黑无疆，仍需携手共筑明灯。

——斯坦利·库布里克

△极具辨识度的充气金属感外立面

Distinctive facade in an inflatable metallic form, with an air of fun and warmth

以年轻群体为主导的宠物消费市场，已成为近年来蓬勃发展的新兴行业。尤其在深受大流行病影响的当下，宠物的情感价值得到进一步凸显；另一方面，引领消费趋势的YZ世代们，更为关注线下场所的个性及其所折射的文化身份认同感，精品宠物店的需求呼之欲出。

Driven by young consumers, China's pet industry has been booming and thriving in recent years. Especially in the time of pandemic, the emotional value of pets has been increasingly recognized. On the other hand, the Millennial and Gen Z, who are leading today's consumer trends, are more individuality-oriented and leaning into bricks-and-mortar shops which could represent their cultural identity. Both paved a strong demand for pet boutiques.

△首层咖啡厅爪形入口

Claw-shaped cafe entrance on ground floor

此次bibu宠物店项目所处的高德公馆，坐落于广州核心区珠江新城之中，毗邻K11购物艺术中心与IFC国际金融中心，以及省博物馆与大剧院等重要文化场地。周边商业、生活、时尚文化地标建筑环绕，如何在满足用途需求的同时突出场所的独特性与艺术感，成为了今朝风日好（One Fine Day Studio & Partners，以下简称ofD）此案的主攻方向。

BIBU pet store, a new project of One Fine Day Studio & Partners (refer to as ofD), is set within a high-end condo Gaode Mansion. Located in the core area of Guangzhou, Gaode Mansion is adjacent to K11 Art Mall and International Financial Centre, as well as renowned cultural venues such as Guangdong Museum and Guangzhou Opera House. Respecting the celebrated community which gathers commercial, living, fashion and cultural landmarks, the primary challenge for ofD is to highlight the uniqueness and aesthetic of BIBU, while also meet its functional demands of space.

△二层外立面，有故事的窗

Second-floor external facade, a story within a window

An Ark [方舟]

ofD期望构造一处有“颠覆感”的宠物空间，不单是为打破宠物类店铺以往囿于功能主义的设计桎梏，也是将对时下问题的思考投射于空间表达之中：后疫情时代、零和竞赛、天宫计划、SpaceX……航道前方充满了不确定因子，ofD希望创作能跳脱出当下的时空范畴，通过对“太空时代”的回溯，与过去相连，寻求未来的新可能。

ofD intended to create a "groundbreaking" pet space. The aim was not only to make a striking contrast with previous functionalism confined design approaches for pet shops, but also to inform our considerations on current issues through spatial expression: post-pandemic world, zero-sum race, Tiangong space station, SpaceX… The road ahead of us is fogged with uncertainties. ofD hopes to look beyond current time and space spectrum, and connects with the past through a retrospect of the Space Age, to seek new hopes for the future.

△刊登于1959年《时代》杂志的广告，图源网络

A 1959 "Flying Carpet" ad in Time Magazine, image from Internet

△《2001太空漫游》灵感集 Moodboard drawing from 2001: A Space Odyssey

以“太空时代”为设计母题，ofD引入了“Ark/方舟”这一具有象征意义的空间结构概念，在两层半的容积内，以功能需求和空间逻辑推演，精细划分出用于宠物用品销售、寄养酒店、护理美容与训练医疗等用途的多个独立区间。

Introducing "Space Age" as the design motif, ofD deployed "Ark" — a symbolic spatial structure concept to plan internal layout. Within its two-storey structure and 600-square-meter volume, ofD carefully divided the venue into multiple zones for pet food and supplies retail, boarding and caring, training and vet clinic, all based on functional purposes and spatial logic of each space.

△首层宠物用品零售区

Pet products retail area on the ground floor

△二层宠物医院

Pet hospital on the second floor

不仅是一应俱全的宠物服务站，bibu首层内置的半封闭咖啡店Doppio，背靠可与萌宠互动的展示区，又作为入口外向临街面，可休憩、喝咖啡、逗猫遛狗，将“Pet”与“Ark”衔接拓展为涵盖社交功能的“P+ark”，让bibu成为一处社区人际间的活动交流平台。

More than being a full-equipped pet service center, BIBU has been slotted with a semi-enclosed cafe DOPPIO on its ground floor. DOPPIO is next to display area where guests could interact with cute pets, and opens for anyone who wants to enjoy coffee and play with their cats or dogs. The idea is to connect "Pet" with "Ark" notion for expanding BIBU into a "P+ark" by transforming parts of its private commercial area into a community platform for more interpersonal communication.

△宠物与咖啡，现代都市社交伴侣

Pet and coffee, modern urban social companion

An Odyssey [漫游]

一如ofD一直所坚持的，消费空间应是具有丰富体验感的旅途，步入bibu项目的首层区域，可感知的细节与隐微的暗线共同昭示，一场穿梭于多时空的漫游将在空间内展开。

Consumption space should enchant guests with a rich and inviting journey. This is a design essence for ofD. Walk into BIBU, perceptible design details and subtle story lines reveal that a time and space odyssey will be unfolded inside.

△细节：圆形舷窗、碟形灯饰、救生梯

Details: porthole, saucer-shaped lighting, ladder

科幻经典《2001太空漫游》是ofD构建场地故事性的主要灵感，一些视觉元素成为了空间叙述的衔接词，例如标志性的LED发光地板，由首层地面途径楼梯区间，铺开至顶层的天花照明，贯穿于整个空间；ofD也延续了电影古典与现代相碰撞融合的空间美学理念，将经过再创作的复古桌椅们置于空寂咖啡厅之中，时空所属不明的场景别具诗意。

The sci-fi classic "2001: A Space Odyssey" is the main inspiration for ofD to set a theatrical atmosphere for the venue. Some visual elements serve as conjunctions to the spatial narrative. For instance, LED lights with a nod to the iconic glowing floor in the film, stretch out from the first floor, sprawl through the stairway, and finally reach the ceiling on the top floor, linking the entire venue. Meanwhile, ofD also explored the masterpiece's spatial aesthetic: colliding and melding of classic and modern, using reinterpreted vintage tables and chairs as insertions — which may leave people with a chaotic space-time impression — to create a poetic setting.

△独具美感的桌椅

Tables and chairs with unique beauty

如果说“曲线属于上帝”，太空时代对未来空间的想象也无限趋近于此，弧线和环形是象征宇宙形态的符号，地表建筑也脱离了规整框架的限制，可以是凹凸或弯曲的。

If "the curved line belongs to God", the precept matches with people's imagination of the future in the Space Age as well. Arcs and circular forms are symbols of the universe. Architecture on earth could be also free from constraints of frames, evolving into irregular and curved shapes.

ofD以巨型圆顶灯模拟星际轨道，野兽派风格与对称美学混合的螺旋楼梯则占据了中庭焦点位置。

Hence, ofD deployed monolithic dome lights to symbolize interstellar orbits. A spiral staircase, which is a blend of brutalist style and symmetrical aesthetics, anchors the focal point of the atrium.

△入门视觉焦点，中庭旋转楼梯

An eye-catching spiral staircase in the atrium

△巨型圆形顶灯元素

Monolithic dome light

在细节设计处，ofD规避了带压迫感的硬角，采用柔和而符合人体工学的圆角以及防撞凸面设计，当然，这同样也pet-friendly。

In regards of details, ofD avoided visual-oppressive sharp corners, instead drawing upon ergonomically rounded corners and anti-collision soft convex surfaces. Naturally, those designs are also pet-friendly.

An Ode [致敬]

在抽象的彼岸变为具有实感的第一步之前，上世纪太空探索的蝴蝶效应，已触发了各个文化圈层的共振。

Before space exploration in the 20th century achieving a "small step", the butterfly effect deriving from it had already triggered continual movements in culture.

Retrofuturism（复古未来主义）即是滋养于太空时代的美学浪潮，ofD将场景风格界定为回顾“过去眼中的未来”，以重现太空时代的美学观感。

Retrofuturism is one of those aesthetic movements flourished in the Space Age. Defining the style of the venue as "looking back to see how yesterday viewed tomorrow", ofD sought to reimagine the aesthetic looks of that period.

空间的风格基调由色彩定义，三重深浅张弛的色调节奏，协同渲染整体的怀旧气息。首层零售区采用深色人字拼地板与多层次的森林绿相呼应，打造如欧洲老牌百货般的古典氛围；动线向上的夹层是以蛋壳白净色过渡的楼梯间与洽谈区；二层加入了静谧的灰调蓝，更为贴合宠物医院所需的安静和洁净感。

Basic tone of the site is defined by color. Various bright and dark hues weave into a rhythmic trio, imbuing the venue in a nostalgic mood. On the first floor, herringbone tile floor syncing with multi-layered forest green, renders a classic atmosphere resembling European upmarket department stores. Moving upward, there is the eggshell white mezzanine consisting of a hallway and meeting rooms. While a touch of grey-tone-blue has been added in the second floor to fit with the quietness and cleanliness that a pet hospital requests.

哑光金属线条串联了各个区间，勾勒出项目场所的未来感框架，与之相呼应的是规整排列的方形隔间、宣示新材质硬度的纤细桌脚、科幻片中常见的郁金香椅……中古设计师们所迷恋的极简与流线形态，也被ofD一并捕捉，结合各区域功能所需安置其中。

Metallic lines in matte texture serve as a dynamic bond that brings all spaces together, outlining futuristic frame of the venue. And spaces are accessorized by arranged square compartments, slim leg tables and the tulip chairs which are often featured in sci-fi films. Those minimalistic and streamlined forms, which fascinated mid-century designers, have been captured by ofD, being combined with functional purposes and integrating into each area.

△一楼洗护与零售区，定制隔间与置物架

Custom compartments and shelving in caring and retail area

△二楼会诊室，节省空间的侧滑门设计

Sliding doors of consultation rooms

以极富开创精神的想象力为先导，太空时代美学具有历久弥新的迷人吸引力。通过此次bibu宠物店项目，ofD将横跨时空的“方舟”拉入现实，达成一次宠物消费空间的全新尝试，也希望这处承接旧与新、过去与未来共存的容器，是可持续性的，会继续承载访客们的记忆与时光。

Advanced by pioneering imagination, the Space Age aesthetic holds a timeless appealing. Through the BIBU project, ofD has brought a mixed space-time "ark" into reality and a brand new vision of pet commercial space to fruition. Juxtaposing old and new, past and future, BIBU is designed as a sustainable container which could store memories and good times for visitors.

△首层平面图 © 今朝风日好

△夹层平面图 © 今朝风日好

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