During this years 3 Days of Design in Copenhagen, Snøhetta and Ege Carpets launch MATTER – a flatwoven carpet collection shaped by digital randomness, advanced technology, and sustainable materials. A design method as radical as the result.

At the core of MATTER is a redefinition of how patterns are created. Inspired by the functional beauty of natural systems, Snøhetta developed a generative design process that translates randomness into woven form.

Using code as both tool and medium, randomness is no longer a byproduct—it becomes the logic that drives the design. Instead of repeating patterns, MATTER uses a set of randomized algorithms to generate a woven composition that is always shifting—subtle, non-linear, and alive. The result is a surface that feels closer to nature than to machine: ordered, yet never predictable.

“MATTER is an exploration of scale, craftsmanship, and technology. Rather than viewing the carpet as a single surface, we approached it as a woven landscape—built from multiple threads that can be individually manipulated. From code to pixel, pixel to thread, and thread to carpet, we investigated how micro-scale design can shape macro-scale spaces. The result is a surface that feels uniform yet constantly shifting—ever-changing as you move through the space,” says Francesca Giulia Poli, Snøhetta Product Designer and project lead.

Digitally generated. Woven to last.

Woven with Ege's most advanced flatweave loom, MATTER embodies the convergence of digital design and material innovation. Each carpet is crafted from recycled yarns, carefully selected for their environmental performance and aesthetic quality. This is sustainability not just as a material choice but as a method: waste-minimizing, durable, and designed for longevity in high-use spaces.

Color as system

The collection is offered in two parallel color palettes—each with 18 primary colors, interpreted through a muted (beige/grey) or saturated (blue/green) undertone. This duality allows each design to shift character depending on spatial context, offering designers maximum flexibility without compromising cohesion.

"We wanted to challenge the repetition of today’s serially produced products. The questions was how? Nature shows us that function doesn’t require uniformity, in fact, its beauty often lies in what seems random. In our collaboration with Ege, we set out to recreate that natural logic. Through digital tools and advanced weaving technologies, we have developed a semi-controllable process, one that resists repetition and welcomes variation on a microspopic level. The result is Matter, a design system that celebrates unpredictability and brings spatial richness to larger surfaces, where no two moments are ever exactly alike," says Marius Myking, Director of Snøhetta Product design.

Code, craft and collaboration

More than a product, MATTER is a process—from code to pixel, pixel to thread, thread to carpet. Each piece is part of a larger digital landscape—an intricate weave of intention, imperfection, and logic. It reflects a new kind of craft that celebrates unpredictability, values material honesty, and sees beauty in complexity.

MATTER is built with circularity in mind—from the use of post-consumer and industrial recycled content to the durability of its flatwoven structure. By embedding unpredictability into the design itself, the collection naturally resists visual fatigue and obsolescence—contributing to spaces that evolve with time, not against it.

"Working together with forward-thinking companies has always been an important part of our DNA. It always inspires us to be curious and ambitious in our new design development, and we gain new and valuable knowledge every time. Our collaboration with the Snøhetta Product Design team has been a unique and exciting journey leading us to a completely new woven construction that really makes the most of our high-level weaving technology where the result is a beautifully crafted carpet with a perfect surface, high density, and extraordinary quality. We cannot wait to share MATTER - a true innovation and a future classic in floor design and are really proud and happy to be able to give a preview of the collection and insights into the design development that is still in progress," says Tenna Knak, Director of Product and Marketing at Ege Carpets

This collection marks a continued collaboration between Snøhetta and Ege Carpets, bringing together architectural thinking, technological innovation, and textile expertise. MATTER invites a new way of seeing—and weaving—the world through the lens of natural randomness, digital precision, and material responsibility.